A second year property branding project, helping to promote Merchant Quarter. Merchant Quarter is a brand new development that comprises of 52 shared ownership apartments based in Silvertown, East London. Each apartment is tastefully designed with their stylish yet contemporary interiors, aimed at a younger audience of first time buyers. 'City sophisticates' as they are put by Notting Hill Sales Genesis.
This main purpose of the project, was to develop a marketing campaign for this new upcoming development. This consisted of producing a unique brand identity, property brochure and marketing campaign that would help to show off and sell the Merchant Quarter development to its target audience in the best possible way. The identity developed, takes inspiration from the history of Silvertown and in particular, the dockland cranes. The identity developed for the project, is contemporary and one that accurately reflects the apartments themselves, connecting to the younger audience of 'city sophisticates' who the developments were aimed towards.
Cover and inside spread of the brochure.
The Identity ...
The thinking behind the formation of a logo for Merchant Quarter.
The colour palette used throughout the branding of Merchant Quarter.
Being a modern development aimed at a younger audience, the use of Avenir as a typeface throughout, felt fitting.
The brochure ...
Front cover of the brochure.
Inside spread showcasing the specification, within the brochure.
Inside spread showcasing things to do, within the brochure
The marketing campaign ...
Billboard showcasing the development of Merchant Quarter.
Online mockup advertising a virtual tour of Merchant Quarter.
Application of the brand across collateral such as coffee bags and a diary, relevant to the city sophisticate.
