Dizzy Milk, are a microbrewery that formed over the period of lockdown. Founders Jack Gillespie and Ash Steadman, began brewing a selection of their own craft beers, in the summer of 2020. With a need to promote their newly brewed beers, the pair approached the Real Jobs scheme, requiring an identity and a series of label design concepts for a selection of craft beers which they had recently been brewing. The brief for this project, consisted of designing a logo for the company, as well as, designing a series of can label designs for 4 of their craft beers (titled: 'Guesswork', 'El Secret', Szechuan Juice' and 'Must-Get Juice'). The project involved, working in a team of three. With the clients seeking designs, that would be striking off the shelves and stand out against the never-ending list of craft beer competitors, our designs looked to be as creative as possible, using the front of the can, to act as our canvas for our creative designs, with the back holding the rest of the content. Each design is individual in its own right and follows its own theme, allowing all the designs to stand out well. A detailed report of this job, can be read here at typography.net, detailing a thorough research and design development process of this project from start to finish. Have a read now, to see how the project evolved!     
The front of the can design ...
Digital mockup showcasing the front facing designs of the can for Dizzy Milk's four different craft beers.
Front view of the 'Guesswork' beer label.
Front view of the 'Guesswork' beer label.
Front view of the 'El Secret' beer label.
Front view of the 'El Secret' beer label.
Front view of the 'Szechuan Juice' beer label.
Front view of the 'Szechuan Juice' beer label.
Front view of the 'Must-Get Juice' beer label.
Front view of the 'Must-Get Juice' beer label.
The back of the can design ...
Digital mockup showing the layout of information on the back of the can, for the 'Must-Get Juice' gluten-free beer.
The full labels for Dizzy Milk ...
Full label design for the 'Guesswork' beer.
Full label design for the 'El Secret' beer. 
Full label design for the 'Szechuan Juice' beer.
Full label design for the 'Must-Get Juice' beer.

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